Hello, I'm Rodny, a Chilean born, Brazilian raised, American designer based in California, I started my career as a Graphic Designer back in São Paulo, Brazil, working along top designers and studios, later I moved to the Advertising industry where I worked as an Art Director. Backed by my design background experience I brought creativity and a keen aesthetic sense to marketing campaigns for brands like Nike, MTV, Adidas, Portugal Telecom, Honda, LG Electronics among others.
In the last 10 years transitioned to Digital Design due to the growing demand for interface designers in the SF Bay Area. Since then, I've been collaborating with Product and Service Design teams, where I was responsible for the Visual Design of web, mobile apps, IVIs, and enterprise operational dashboards. Concepting and designing components, design systems, branded UIs, functional specifications, interaction and visual design for a diverse range of clients.
With over 20+ years in the industry I've achieved delightful and consistent design products across multiple disciplines and industries, from smart local businesses to global R&D labs, from big agencies to in-house creative teams.
Design systems, style guides and branded UI design